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The IEEE standardized Bluetooth as IEEE 802.15.1, but no longer maintains the standard. The Bluetooth SIG oversees development of the specification, manages the qualification program, and protects the trademarks. A manufacturer must meet Bluetooth SIG standards to market it as a Bluetooth device. A network of patents apply to the technology, which are licensed to individual qualifying devices. As of 2021, 4.7 billion Bluetooth integrated circuit chips are shipped annually.

The name 'Bluetooth' was proposed in 1997 by Jim Kardach of Intel, one of the founders of the Bluetooth SIG. The name was inspired by a conversation with Sven Mattisson who related Scandinavian history through tales from Frans G. Bengtsson's The Long Ships, a historical novel about Vikings and the 10th-century Danish king Harald Bluetooth.

Upon discovering a picture of the runestone of Harald Bluetooth in the book A History of the Vikings by Gwyn Jones, Kardach proposed Bluetooth as the codename for the short-range wireless program which is now called Bluetooth. Īccording to Bluetooth's official website,īluetooth was only intended as a placeholder until marketing could come up with something really cool. Later, when it came time to select a serious name, Bluetooth was to be replaced with either RadioWire or PAN (Personal Area Networking).

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